Bobigny Cœur de Ville
Unibail Rodamco Westfiel, Auchan France, La Française, Ville de Bobigny, Altarea Cogedim – Major projects – 2013-2020
In 2013, EPPC, in partnership with AME, at the request of the Co-ownership of the Bobigny 2 shopping center (25,000 m²), intervened to bring the co-owners together around a common strategy for the redevelopment of the site, structure an operational partnership, finalize the study of operational redevelopment scenarios and direct complementary studies (market studies, financial analysis).
In 2015, the co-owners agreed to study a resale scenario for the property as it stands, with a view to transforming it into a mixed-use downtown neighborhood.
EPPC was tasked with preparing and conducting the selection and negotiation phases of the applications and purchase offers, and drafting a detailed agreement protocol with the winner. This was signed at the end of 2016 with Altarea Cogedim Grands Projets.
After more than 6 months of additional investigations coordinated by EPPC, the sales agreements were concluded in mid-2017 between the co-owners and the private operator for the construction of a program of more than 1,170 housing units, 13,160 m² of commercial and cinema space, 10,500 m² of office and administrative space, and 950 parking spaces in place of the current shopping center previously demolished. The project is accompanied by the conclusion of a partnership urban project agreement (PUP) with Territoire Est Ensemble and the Commune of Bobigny, whereby the operator contributes to the public infrastructure (roads, school group) made necessary by the implementation of the project.
In July 2017, EPPC was entrusted with the task of coordinating the project’s monitoring committee, in particular in charge of negotiating with the occupants, coordinating the project with neighboring programs (T1 extension, construction of Line 15 Est Grand Paris Express), and lifting the suspensive conditions of the sale, which took place in July 2020. The project’s completion will take place between 2020 and 2025.
This operation, exceptional in its scope, complexity and ambition, illustrates the ability to mobilize, within the framework of a partnership between the public authorities and private operators, private capital and engineering expertise for the redevelopment of degraded urban sectors.